Is G2 free to use?

Yes, G2 is free to use for buyers. You can read reviews, compare products, and download reports without any cost, though registration is needed to access some content. The platform earns revenue from vendors who pay for enhanced profiles, competitive intelligence, buyer-intent data, and lead generation, with subscriptions often costing thousands per year.

As a user, it's important to know that while the reviews are from verified users, the visibility of products can be influenced by vendor investments. For example, 'Leader' grid positions consider review volume, and vendors may run campaigns to increase their reviews. Sponsored placements also appear alongside organic results. To make informed decisions, use G2 for its extensive user reviews and supplement it with sources that prioritize unbiased visibility.