Reptor

An organisation's reputation is assembled from sources that are usually watched separately. Reptor follows them together: news coverage and the journalists behind it, conversations on social channels, ratings on review platforms, positions in search results, and mentions on radio and television. In Google it tracks more than rankings alone, because the autocomplete suggestions and the People Also Ask questions show what people actually want to know about a brand.

The newest layer is the language models. People increasingly put their question to ChatGPT, Google AI Mode, Gemini, Claude or Perplexity and get a single answer instead of a page of links. Reptor queries those models continuously and records both the answers and the sources they cite. Because the cited sources are logged, it becomes clear which kinds of sites and mentions shape a brand's visibility, and where work pays off. That is the measurement side of AEO and GEO, which deal with getting into those answers in the first place.

The platform is built AI-native. Specialised AI agents collect mentions, categorise them by channel, weigh them for sentiment and relevance, rank what needs attention and summarise what is happening, with an alert the moment something changes. Each organisation gets a knowledge profile that keeps growing: the people connected to it, the related entities, and the outlets that write about it more often. The judgements sharpen the longer the system watches, and mentions are recognised even when the name is not spelled out.

Reptor is based in Amsterdam and keeps its data on European servers, with European AI processing available on request. Communications and PR agencies can offer the monitoring white-label under their own brand. Plans start at 129 euro per month, with a seven-day trial.

Reptor follows what is said about an organisation across news, social channels, review platforms, search results and AI answers. AI agents categorise each mention, weigh sentiment and relevance, and record which sources ChatGPT, Gemini and Perplexity cite. Amsterdam-based, data on European servers.