DirectoryCustomer Data & CDP
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mParticle

Smarter strategy. Faster workflows. Stronger outcomes. mParticle is the performance CDP that turns customer data into audiences, actions, and growth.

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Free plan
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Overview

AI summary

Performance Made Easy by mParticle is a performance Customer Data Platform (CDP) designed to optimize customer data management, enabling businesses to create targeted audiences and drive growth through actionable insights.

Sources behind this listingSee source links, recorded dates and owner corrections.

Observed facts come from public pages. Founder-edited facts are supplied by the verified owner. AI-inferred facts are model interpretations; derived facts are calculated from other data. A source link lets you check the current page. It does not guarantee the fact is still current.

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TaglineSmarter strategy. Faster workflows. Stronger outcomes. mParticle is the performance CDP that turns customer data into audiences, actions, and growth.
ObservedRecorded Source: www.mparticle.com
DescriptionSmarter strategy. Faster workflows. Stronger outcomes. mParticle is the performance CDP that turns customer data into audiences, actions, and growth.
ObservedRecorded Source: www.mparticle.com
Free planYes
ObservedRecorded Source: www.mparticle.com
Free trialNot stated
Source not recordedDate not recordedSource link unavailable
SummaryPerformance Made Easy by mParticle is a performance Customer Data Platform (CDP) designed to optimize customer data management, enabling businesses to create targeted audiences ...
AI-inferredRecorded Source link unavailable

Who Is It For

Best for

Businesses looking to enhance their customer data strategies and streamline workflows for better performance outcomes.

–Not for

Organizations that require extensive integrations or those looking for a comprehensive free trial before committing to a platform.

Strengths & Weaknesses

Biggest strength

Offers a strong focus on turning customer data into actionable insights and growth opportunities.

Classification

Likely competitors
SegmentBlueConicSalesforce CDP

Alternatives to mParticle

See all alternatives to mParticle

Community

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How we sourced this: Observed fields () were crawled from https://www.mparticle.com/ when recorded. Source links and dates are available above. AI-inferred fields () were generated by gpt-4o-mini and are always labelled, never presented as measured fact. Last updated: 10 October 2026. Site availability checked: 10 October 2026. Is this your tool? Claim it to edit and get a do-follow badge.