CMAflow

Most comparative market analysis tools are distributed free through MLS and association licences, which means the buyer and the user are different people. CMAflow sells direct to agents at $49 a month and through brokerages and MLS agreements priced per seat. The direct channel is unusual in this category and deliberate, because a product answers to whoever pays for it.

Five tools sit on one deal record. Opportunities holds what the agent knows about the client, the property and the street. The CMA Generator produces a comparative market analysis from that record, adjusting each comparable toward the subject property with the dollar amount and the reason printed on the line. Client Replies drafts six kinds of email from the same record rather than from a template. The Dashboard ranks deals on what the agent wrote about them rather than on deal size. The Monday Morning Briefing arrives built from the agent's own notes.

The valuation is deterministic. Adjustment constants are fixed, the grid alone sets the calculated figure, and deal notes shape the written analysis without moving the number. Confidence follows from how far the adjusted comparable values sit apart, so a wide range reports disagreement in the evidence rather than hesitation by the agent.

Comparables that were considered and set aside appear on the page with the reason beside them rather than being removed, because the excluded sale is the first thing a competing agent raises.

Before a listing appointment, the system reads its own output back and names the places the analysis is weakest. Where two of those signals fail hard, it states that the report should not be sent and names which relationship failed.

Reports are delivered as a live link rather than a file. Webhooks carry structured output to Follow Up Boss, Lofty, Google Sheets and Slack.

CMAflow is a notebook for the listing side of a residential real estate agent's business. What an agent records about a client, a property and a street is held once and carried into the analysis, the client email and the Monday briefing, so every listing starts further along than the last one.