Buyer questions
Use category questions that do not name your company, then see which products the engine actually recommends.
directree GEO Monitor
Generative engine optimization tool for AI-search evidence.
GEO Monitor is a generative engine optimization tool for founders who want an auditable view of how AI engines mention their product in buyer answers.
GEO Monitor tracks AI engines. It has zero effect on your directree listing or ranking.
In one sentence
A generative engine optimization (GEO) tool tracks how generative AI systems describe and recommend a product across many buyer questions over time, storing the answers and citations so a team can see what changed and why.
Stored receipts
Open the underlying response, inspect the mention and review the citations rather than trusting an unexplained score.
Evidence gaps
Use missing sources and inconsistent facts as a concrete research list, not a promise that any one change will make you rank.
What this category means
Generative engine optimization tools, defined plainly.
Generative engine optimization tools help teams monitor the recommendation surfaces created by ChatGPT, Perplexity, Gemini and Google AI Overviews. The category is sometimes confused with done-for-you services. A tool gives you measurement and receipts; a service may add strategy or implementation. Neither can honestly promise an AI ranking.
GEO Monitor runs buyer-style, brand-free questions and keeps the underlying answers, mentions and cited sources together. That makes it easier to tell the difference between a genuine visibility change and a dashboard number that cannot be traced back to an answer.
How it works
From buyer question to stored evidence, step by step.
- 1
Set brand-free buyer questions
A generative engine optimization tool starts with the category questions a buyer would type, not your brand name. Naming your company in the prompt forces a mention and hides the real baseline.
- 2
Run the questions across generative engines
The same prompts are sent to ChatGPT, Perplexity, Gemini and Google AI Overviews so you can compare how each generative engine answers the same buyer intent.
- 3
Store the full answer, mentions and citations
Every run keeps the raw response, whether your product was mentioned, and which sources were cited, so a change is traceable instead of a number you have to trust.
- 4
Turn gaps into a research list
Missing mentions, weak citations and inaccurate facts become concrete work items. The tool measures and leaves the ranking to the engines.
How generative engine optimization tools work
A generative engine optimization tool does not edit the AI answer. It repeatedly asks the same buyer-style questions, records what each generative engine returns, and separates a genuine recommendation from a passing reference. Because the underlying response is stored, you can inspect exactly why a competitor appeared and what evidence the engine leaned on. That is the honest limit of the category: measurement and receipts, not control over the model output.
Benefits of using a generative engine optimization tool
The main benefit is turning a vague worry (does AI ever recommend us?) into a repeatable, auditable record. Instead of a proprietary score, you get the answer, the mention and the citation together. That makes it easier to prioritise fixes, spot inaccurate product facts before a buyer does, and track whether third-party coverage is actually moving the answers over time. It complements normal SEO rather than replacing it.
Tool vs done-for-you service
The category is often confused with agencies that promise AI visibility. A generative engine optimization tool gives you the measurement layer at a predictable price; a service adds people who interpret results or implement changes. Neither can guarantee that ChatGPT or Gemini will recommend a specific brand, so treat any promise of a guaranteed AI ranking as a red flag.
How the tools compare
GEO Monitor vs Profound, Peec AI and OtterlyAI.
Entry plans, side by side. Every competitor here is a good product; the difference is scope and price for a small team.
| Entry plan | directree GEO Monitor | Profound | Peec AI | OtterlyAI |
|---|---|---|---|---|
| Price | Starter $29/mo · Pro $79/mo · Managed $149/mo · Agency $299/mo | Starter $99/mo (billed yearly) | Starter ≈ $95/mo ($80/mo yearly) | Standard €189/mo (≈ $206) |
| Buyer questions / prompts | 15 (Starter) · 50 (Pro) · 75 (Managed) · 30 per client product (Agency) | 50 | 50 | 100 |
| Add-ons | +25 questions or +1 product, $19/mo each, on any paid plan | Not listed | Not listed | Gemini and Claude engines, priced separately |
| Engines on the entry plan | ChatGPT, Perplexity, Google AI Overviews (Pro and Managed add Gemini + Claude) | ChatGPT | 3 models of your choice | ChatGPT, AI Overviews, Perplexity, Copilot (Gemini, Claude paid add-ons) |
| Tracking cadence | Weekly | Daily | Daily | Daily |
| Stored answers + citations | Full response and cited sources kept 12 months (24 on Pro and Managed) | Answer insights | Reporting and citations | Citation monitoring |
| Search vs memory split | ✓ Pro and Managed | No | No | No |
| Accuracy Watch (wrong facts about you) | ✓ Pro and Managed | No | No | No |
| Done for you: questions, competitors, monthly written summary | ✓ Managed | Not listed | Not listed | Not listed |
| Agency roster with white-label reports | ✓ Agency: 10 client products, 30 questions each | Enterprise, priced on request | Advanced and Enterprise | Not listed |
| Free check, no signup | ✓ 3 questions | Demo | Trial | Trial |
| Best for | Software companies and local businesses that want evidence, not a score | Marketing teams with a large prompt library | Marketing teams that need daily multi-country tracking | Teams that want daily tracking across four engines |
Profound from profound.com/pricing, OtterlyAI from otterly.ai/pricing, Peec AI from its public plan reviews (September 2026; Peec lists Starter, Pro, Advanced and Enterprise). Prices and limits change; check each provider before buying.
Straightforward plans
Pay for ongoing monitoring only when it is useful.
Annual is 10 months paid, 12 months used (two months free)
Which plan?
- Starter: are we visible in AI answers?
- Pro: why not, and where to fix it.
- Managed: we do it for you.
GEO Starter
Answers one question: are we visible in AI answers?
$29/mo
or $290/yr · save $58
- 15 buyer questions, scanned weekly
- One manual re-scan a month
- ChatGPT, Perplexity and Google AI Overviews
- Cited source domains and 12 months of history
- 3 named competitors, email alerts and reports
Cancel anytime. Prices exclude VAT.
GEO Pro
Shows why you are missing from an answer and which page to fix.
$79/mo
or $790/yr · save $158
Everything in Starter, plus:
- 50 buyer questions across 5 engines, adding Gemini and Claude
- Full citation URLs and the gap list of pages you are missing from
- Search vs model-memory split: are you known, or only found?
- 10 competitors, Accuracy Watch, Slack and white-label reports
- 24 months of history
Cancel anytime. Prices exclude VAT.
GEO Managed
We run the monitoring and tell you what to do next each month.
$149/mo
or $1,490/yr · save $298
Everything in Pro, plus:
- 75 buyer questions, written and maintained by us
- We build your question set and competitor list within 2 business days
- A written monthly summary by email with three recommended actions
- Priority email support with a same-business-day reply
- City or region targeting when you are a local business
Cancel anytime. Prices exclude VAT.
Need more? +25 questions or +1 product, $19 a month each, from your dashboard.
GEO Agency
$299/mo
or $2,990/yr, two months free
Agency, $299/mo: 10 client products, 30 questions each, all five engines, white-label reports. Everything in Pro for each client, under your own name.
Choose Agency
Cancel anytime. Prices exclude VAT.
GEO Custom
For setups the plans above do not fit: more than 75 questions on one product, several brands or regions, scans more often than weekly, or a roster larger than Agency covers. Priced on request, and we will say so if a standard plan already covers it.
Tell us what you need
We reply within 24 hours.
Not ready to subscribe? Run the free check first. Prices exclude VAT/sales tax, added at checkout.
Questions, answered honestly
Common questions before you choose a monitoring tool.
- What do generative engine optimization tools do?
- They monitor how brands appear in AI-generated answers and surface the prompts, mentions and citations behind a result.
- Is GEO a service or a tool?
- It can be either. A GEO tool provides measurement. A service adds people who may interpret results or help implement changes.
- Which AI engines does GEO Monitor track?
- Starter tracks ChatGPT, Perplexity and Google AI Overviews. Pro adds Gemini and Claude. Managed and Agency use the same five engines as Pro.
- Is there a free generative engine optimization checker?
- Yes. The free check runs three buyer questions and shows the answers with any mentions, so you get a baseline before deciding whether monitoring is worth paying for.