Buyer questions
Use category questions that do not name your company, then see which products the engine actually recommends.
directree GEO Monitor
AI search optimization tool for evidence across answer engines.
GEO Monitor is an AI search optimization tool that records buyer-question answers, mentions and citations so software companies and local businesses can inspect their AI visibility.
GEO Monitor tracks AI engines. It has zero effect on your directree listing or ranking.
In one sentence
An AI search optimization tool monitors a product's visibility inside AI-generated search answers, including Google AI Overviews and AI Mode, and turns absent or inaccurate mentions into a concrete list of facts and sources to fix.
Stored receipts
Open the underlying response, inspect the mention and review the citations rather than trusting an unexplained score.
Evidence gaps
Use missing sources and inconsistent facts as a concrete research list, not a promise that any one change will make you rank.
What this category means
AI search optimization tools, defined plainly.
AI search optimization is not a substitute for normal technical SEO or useful product content. It is the discipline of understanding how AI answer engines retrieve, summarize and cite information. The practical first step is measurement: use the same buyer questions over time, separate search-connected answers from model-memory answers where possible, and keep the evidence behind every result.
GEO Monitor is useful when you want a compact record of how your brand appears in AI-search answers without treating a proprietary score as proof. Its stored answers and citations turn misses and changes into research questions for your team.
How it works
From buyer question to stored evidence, step by step.
- 1
Write buyer questions that do not name your brand
An AI search optimization tool starts with the category questions a prospect would type or speak, not your company name. Naming yourself forces a mention and distorts the baseline. Brand-free questions show you what the engine actually recommends.
- 2
Run the same questions across multiple AI-search engines
ChatGPT, Perplexity, Gemini and Google AI Overviews can return different products for the same buyer intent. Running the same prompt set across all engines shows where your brand has coverage and where it is absent.
- 3
Store the full answer, mention and citation URLs
Every result is saved with the raw response, whether your product appeared and which sources the engine cited. That means a change is traceable to a specific answer rather than an unexplained score shift.
- 4
Turn gaps into a concrete research list
Missing mentions and weak citations become specific pages to earn, facts to correct, or third-party coverage to pursue. The tool measures; it cannot programme the model output.
What AI search optimization actually means
AI search optimization describes the work of making a product easier for AI answer engines to understand, retrieve and cite when buyers ask relevant questions. It does not mean editing the AI model. It means improving the evidence available to the model: accurate product facts, crawlable pages, useful third-party mentions, and consistent information across the sources an engine is likely to retrieve. A monitoring tool sits at the start of that process -- it shows the current state of your AI-search visibility so you know where to focus.
How an AI search optimization tool differs from a rank tracker
A rank tracker tells you where a page sits in Google's blue links. An AI search optimization tool answers a different question: when a buyer asks an AI assistant a category question, does the answer mention your product, and what evidence was present? Both surfaces matter, and the relationship between them is not one-to-one. A page that ranks well is more likely to be crawled and cited, but there are products that rank poorly in Google and appear regularly in AI answers, and vice versa. Tracking both gives a more complete picture of buyer-facing visibility.
Why score-only tools are harder to act on
Many AI visibility tools report a single mention rate or share-of-voice percentage. That number is hard to act on because it tells you nothing about which question produced a mention, which source was cited, or why a competitor appeared instead. GEO Monitor stores the underlying answer alongside the mention and citation data, so a drop in visibility becomes a research question you can actually investigate -- not a number you have to trust.
How the tools compare
GEO Monitor vs Profound, Peec AI and OtterlyAI.
Entry plans, side by side. Every competitor here is a good product; the difference is scope and price for a small team.
| Entry plan | directree GEO Monitor | Profound | Peec AI | OtterlyAI |
|---|---|---|---|---|
| Price | Starter $29/mo · Pro $79/mo · Managed $149/mo · Agency $299/mo | Starter $99/mo (billed yearly) | Starter ≈ $95/mo ($80/mo yearly) | Standard €189/mo (≈ $206) |
| Buyer questions / prompts | 15 (Starter) · 50 (Pro) · 75 (Managed) · 30 per client product (Agency) | 50 | 50 | 100 |
| Add-ons | +25 questions or +1 product, $19/mo each, on any paid plan | Not listed | Not listed | Gemini and Claude engines, priced separately |
| Engines on the entry plan | ChatGPT, Perplexity, Google AI Overviews (Pro and Managed add Gemini + Claude) | ChatGPT | 3 models of your choice | ChatGPT, AI Overviews, Perplexity, Copilot (Gemini, Claude paid add-ons) |
| Tracking cadence | Weekly | Daily | Daily | Daily |
| Stored answers + citations | Full response and cited sources kept 12 months (24 on Pro and Managed) | Answer insights | Reporting and citations | Citation monitoring |
| Search vs memory split | ✓ Pro and Managed | No | No | No |
| Accuracy Watch (wrong facts about you) | ✓ Pro and Managed | No | No | No |
| Done for you: questions, competitors, monthly written summary | ✓ Managed | Not listed | Not listed | Not listed |
| Agency roster with white-label reports | ✓ Agency: 10 client products, 30 questions each | Enterprise, priced on request | Advanced and Enterprise | Not listed |
| Free check, no signup | ✓ 3 questions | Demo | Trial | Trial |
| Best for | Software companies and local businesses that want evidence, not a score | Marketing teams with a large prompt library | Marketing teams that need daily multi-country tracking | Teams that want daily tracking across four engines |
Profound from profound.com/pricing, OtterlyAI from otterly.ai/pricing, Peec AI from its public plan reviews (September 2026; Peec lists Starter, Pro, Advanced and Enterprise). Prices and limits change; check each provider before buying.
Straightforward plans
Pay for ongoing monitoring only when it is useful.
Annual is 10 months paid, 12 months used (two months free)
Which plan?
- Starter: are we visible in AI answers?
- Pro: why not, and where to fix it.
- Managed: we do it for you.
GEO Starter
Answers one question: are we visible in AI answers?
$29/mo
or $290/yr · save $58
- 15 buyer questions, scanned weekly
- One manual re-scan a month
- ChatGPT, Perplexity and Google AI Overviews
- Cited source domains and 12 months of history
- 3 named competitors, email alerts and reports
Cancel anytime. Prices exclude VAT.
GEO Pro
Shows why you are missing from an answer and which page to fix.
$79/mo
or $790/yr · save $158
Everything in Starter, plus:
- 50 buyer questions across 5 engines, adding Gemini and Claude
- Full citation URLs and the gap list of pages you are missing from
- Search vs model-memory split: are you known, or only found?
- 10 competitors, Accuracy Watch, Slack and white-label reports
- 24 months of history
Cancel anytime. Prices exclude VAT.
GEO Managed
We run the monitoring and tell you what to do next each month.
$149/mo
or $1,490/yr · save $298
Everything in Pro, plus:
- 75 buyer questions, written and maintained by us
- We build your question set and competitor list within 2 business days
- A written monthly summary by email with three recommended actions
- Priority email support with a same-business-day reply
- City or region targeting when you are a local business
Cancel anytime. Prices exclude VAT.
Need more? +25 questions or +1 product, $19 a month each, from your dashboard.
GEO Agency
$299/mo
or $2,990/yr, two months free
Agency, $299/mo: 10 client products, 30 questions each, all five engines, white-label reports. Everything in Pro for each client, under your own name.
Choose Agency
Cancel anytime. Prices exclude VAT.
GEO Custom
For setups the plans above do not fit: more than 75 questions on one product, several brands or regions, scans more often than weekly, or a roster larger than Agency covers. Priced on request, and we will say so if a standard plan already covers it.
Tell us what you need
We reply within 24 hours.
Not ready to subscribe? Run the free check first. Prices exclude VAT/sales tax, added at checkout.
Questions, answered honestly
Common questions before you choose a monitoring tool.
- What is an AI search optimization tool?
- It helps teams measure and investigate how products appear in AI-generated search answers, including their citations where an engine exposes them.
- Which AI search engines does GEO Monitor track?
- GEO Monitor Starter tracks ChatGPT, Perplexity and Google AI Overviews. Pro, Managed and Agency add Gemini and Claude. Each engine receives the same buyer questions so you can compare how different AI-search surfaces answer the same intent.
- How is AI search optimization different from traditional SEO?
- Traditional SEO targets a page's position in ranked results. AI search optimization focuses on whether a product is mentioned in a generated answer and what sources that answer cited. The two overlap -- a page that ranks well is more likely to be cited -- but a strong Google ranking does not guarantee an AI-answer mention, and vice versa. Most teams need evidence from both surfaces.
- Does it replace rank tracking?
- No. Search rankings and AI-answer visibility are different surfaces. Most teams need both kinds of evidence.
- Can an AI search optimization tool guarantee a mention?
- No. AI outputs vary with the prompt, the available web information, the model version and the search context. A trustworthy tool records the evidence so you can investigate rather than trust an unexplained score -- it cannot control the model output.