What is a content gap in SEO?

What is a content gap in SEO? A content gap is a useful buyer question, task or topic that your site does not answer well enough yet. It is not simply any keyword a competitor mentions, because copying every topic creates bloat and can pull a SaaS away from its real category.

A meaningful gap connects to what you sell and to a clear audience need. It may be a missing comparison, an unanswered setup question, a documentation page for an integration or a landing page for a distinct use case. Check the site inventory first, because an existing page may already cover the same intent under different wording.

The best content-gap work shows the reasoning behind the recommendation and rejects weak ideas. The SEO Content Build Pack uses site coverage and search evidence to propose complementary gaps, not a generic keyword dump.