How do you do generative engine optimization?

How do you do generative engine optimization? Start with an evidence baseline: run stable, brand-free buyer questions, save the answers and citations, and identify whether the problem is missing information, unclear positioning, inconsistent naming or weak independent corroboration. Then improve the underlying facts and content rather than trying to game a prompt.

Practical work may include clearer documentation, factual structured data, accessible pages, corrected third-party profiles and genuine coverage from sources your buyers trust. None of those actions can guarantee an AI mention because retrieval and model behavior are not fully transparent. Recheck the same cells after meaningful changes and read the responses in context.

Measure GEO visibility first, so the work starts from receipts rather than a sales promise.