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Best Alternatives to Matomo

12 honest alternatives – every field labelled, no fake scores.

About Matomo

Popular analytics tools can miss up to 40% of traffic.

Best for: Teams seeking a reliable analytics solution that prioritizes data privacy and ownership.

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When to look for an alternative

AI-inferred
Not for:

Organizations that require a free plan or those looking for extensive integrations beyond GitHub.

Known limitation:

Limited visibility on pricing options and the absence of a free plan may deter some users. (AI-inferred; may be outdated – founders can correct this)

AI-inferred from public information – may be outdated. Founders can correct.

12 Alternatives to Matomo

Analytics
Amplitude
Analytics

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform…

Free plan
Heap
Analytics

Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the…

Free trial
PostHog
Analytics

Product analytics, session replay, feature flags, and A/B testing — open source.

Pirsch Analytics
Analytics

Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and…

Free trial
Simple Analytics
Analytics

Simple Analytics is the privacy-first Google Analytics alternative that is 100% GDPR compliant.

GoatCounter
Analytics
Mixpanel
Analytics

Mixpanel is the product analytics platform that helps teams track user behavior, measure conversions, and improve retention.

Free trial
Counter
Analytics

Track website visitors with Counter, a privacy-friendly analytics tool.

Hotjar
Analytics

The next best thing to sitting beside someone browsing your site.

Free planFree trial
Splitbee Website
Analytics

Your friendly all-in-one conversion tool. Analyze and grow your website with Splitbee. Get started for free today.

June
Analytics

June is product analytics software for B2B SaaS.

Umami
Analytics

Umami is a simple, fast, privacy-focused alternative to Google Analytics. Open source, cookie-free, and easy to use.

How we sourced this: Alternatives are tools in the same category as Matomo listed on directree. Tool details are a mix of Verified observed facts (crawled from each site) and AI-inferred AI-inferred fields (always labelled). No fake precision scores. Founders can submit and claim their listing to correct any field.