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Best Alternatives to Matomo

3 alternatives compared, with sources and labelled product details.

About Matomo

Popular analytics tools can miss up to 40% of traffic.

Best for: Teams seeking a reliable analytics solution that prioritizes data privacy and ownership.

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Choose around the job you need to do

Measure website traffic while controlling analytics data.

This shortlist focuses on website analytics. Choose around the events, reports and hosting arrangement you need. Compare a sample of your existing reports before moving; visitor counts are not necessarily identical across analytics systems.

Product scope checked 2026-09-15. Fit and migration checks are our editorial assessment. Focus product source

How these alternatives differ

Known differences from public product information. Unknown fields are omitted rather than guessed.

Plausible Analytics

Why consider it: Lightweight website analytics with an open-source approach.

Before switching: Map your events and reports, and check the hosting option you intend to use.

Vendor source
Price & access
Free plan · Free trial
Integrations
GitHub, Slack
Fathom Analytics

Why consider it: Privacy-focused website analytics.

Before switching: Check event tracking, retention and the reports your stakeholders actually need.

Vendor source
Price & access
Free trial
Integrations
GitHub, Webflow
Umami

Why consider it: Open-source website analytics with cloud and self-hosted options.

Before switching: Decide who will operate the installation and check migration, event and reporting needs.

Vendor source

3 Alternatives to Matomo

Analytics
Plausible Analytics
Analytics

Plausible is a lightweight and open-source Google Analytics alternative.

Free planFree trial
Fathom Analytics
Analytics

Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative.

Free trial
Umami
Analytics

Umami is a simple, fast, privacy-focused alternative to Google Analytics. Open source, cookie-free, and easy to use.

How we sourced this: The shortlist is reviewed for the job each product does and who it suits. Tool details are a mix of observed facts (crawled from each site) and AI-inferred fields (always labelled). No fake precision scores. Founders can submit and claim their listing to correct any field.