Threads in r/GEO_optimization, r/seogrowth, and r/b2bmarketing share a consistent take on GEO tools: the category is real, the space is early, and no single platform wins everywhere.
What Reddit actually says
Reddit splits GEO tools into two jobs.
Monitoring -- tracking whether your product appears when someone asks ChatGPT, Perplexity, or Gemini a relevant question. Tools that come up repeatedly in these threads:
- Otterly -- recommended as a low-friction entry point for a quick baseline
- Peec AI -- noted for daily refreshes, a competitor comparison view, and an action queue that tells you what to fix next
- Profound -- deeper analytics dashboards, better suited to larger teams with bigger budgets
- Scrunch AI -- emphasised for brand-visibility context beyond raw mention counts
- Brandscanner and ZeroRank.ai -- appear in r/digital_marketing threads for share-of-voice tracking across models
Optimization -- figuring out why a competitor shows up instead of you. Here Reddit gets more practical. The recurring advice is to fix structured data, publish clear definitions, and earn references from the sources LLMs actually draw from -- directories, review sites, and editorial content.
The honest picture
The consistent Reddit advice is to start manually before paying for a tool. Pick ten prompts that represent how your customers would discover you in an AI search. Run them weekly across two or three models. Track the results in a spreadsheet. Once you understand your baseline, a paid monitoring tool is much easier to evaluate.
Most tools have free trials. Community consensus is to test two or three -- they differ more in UX and reporting depth than in the underlying prompt data.
Where directree fits
LLMs cite sources they trust. Getting your product listed on established directories is one of the clearest signals you can send that your product exists and is worth citing.
Submit your product to directree -- it is free, the listing is do-follow, and every page is structured for both human readers and AI crawlers. If you are actively working on GEO, our GEO section groups monitoring and optimization resources by use case.
Building visibility in AI search takes the same foundation as traditional SEO: authority, structure, and genuine presence on the platforms that matter. Getting listed is where most founders should start.